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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 388
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Narrative Leadership: The Power of Stories to Navigate Uncertainty and Retain Top Talent

Decker Communication

This seemingly small narrative intervention represents the intersection of two critical business imperatives: retaining top talent and developing leaders who can navigate uncertainty. Scientists who had been updating their rsums began discussing new research designs. A reframing had taken place.

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10 Books You Should Read This Winter 2024

Leading Blog

Research shows that repeated experiences of intriguing, constructive failure can help students (and our own children, and anyone else we lead) develop creativity and learn more deeply. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. The result?

Books 309
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Using Storytelling To Craft And Communicate Your Strategic Vision

Tanveer Naseer

The vast majority of leaders who thrive develop calm-under-fire. I’m careful to say ‘forget’ since we are born storytellers and simply need to rediscover story patterns.) Jeremey Donovan is Group Vice President of Marketing at Gartner Inc., The upside of calm is respect and added responsibility. billion in annual revenue.

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Five Qualities Genuine Leaders Have in Common

Leading Blog

But it only intensifies something we were already seeing in the world of work: organizations need to adapt constantly to keep up with market dynamics. Humans are hardwired to learn through storytelling. And they create space for others to find purpose for themselves and develop their full potential. Shaping a shared narrative.

Quality 418
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Leadership U: The Six Degrees of Leadership

Leading Blog

Constantly connect with others through the power of storytelling. Information, insights, and marketing intelligence must bubble up, not cascade down.”. It’s all about the team—and you need talented people around you. * * * Like us on Instagram and Facebook for additional leadership and personal development ideas. * * *.

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AI Storytelling

Decker Communication

The established cloud company trumpets AI solutions for new marketing efficiencies, yet their clients can’t quite grasp how these efficiencies will be captured. But the challenge of AI storytelling for technology companies is different in a few fundamental ways. The post AI Storytelling appeared first on Decker Communications.