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The fallacy and hubris of “market attractiveness”

Lead Change Blog

How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business. Leadership Development SmartBlog for Leadership smartblog for leadership'

Marketing 291
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Building a Digital-First Culture: The Chief Digital Officer’s Blueprint

N2Growth Blog

The CDO’s mandate extends beyond mere technology implementation; it encompasses the development of comprehensive digital strategies and the cultivation of a culture that embraces continuous innovation. Essential Skills for a Chief Digital Officer The role of a CDO demands a unique blend of strategic vision and technological expertise.

Agility 404
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The Strategic Planning Process

Coaching Tip

The Planning Process. It is recommended that this anonymous composite SWOT be distributed in a strategic planning meeting; that allows for confirming what the leadership team jointly agrees to in their combined perceptions. Here is a summary of the strategic planning process: . First step (the intangibles): .

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Welcome to Strategic Planning 2.0

N2Growth Blog

As a strategy consultant, I have had the opportunity to review a lot of strategic plans over the years. It’s been truly amazing to discover just how many major organizations develop strategic plans that contain little more than a whole lot of budget estimates and revenue projections. Strategic Planning 2.0

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Crisis Management in the Digital Age: Lessons for 2024’s Unpredictable Economy

N2Growth Blog

There is friction between globalization and regional autonomy, a conflict between the desire for sustainability and the lure of rapid development, ongoing political uncertainties, and the ever-increasing impact of digital technology. These factors are redefining the shape of the global economic terrain.

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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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Crafting Leadership Excellence: The N2Growth Approach to Executive Development

N2Growth Blog

In this regard, leadership is not only about navigating the present, but it also involves setting the pace for future growth and making strategic decisions that ensure the long-term viability and competitiveness of the business. In the framework of N2Growth, Executive Development refers to this critical process of fostering leadership skills.

Execution 259