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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

Marketing 345
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Strategies for Attracting and Retaining Top Talent in a Competitive Market

N2Growth Blog

To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. Be specific about the role’s expectations, including day-to-day tasks and the skills required for success.

Marketing 408
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Navigating Uncertainty in 2024: Succession Planning in Turbulent Times

N2Growth Blog

Understanding the Current Landscape: The Impact on Succession Planning In 2024’s rapidly evolving business environment, succession planning is constantly shifting. External factors such as economic oscillations, market volatility, and industry disruptions drastically impact succession strategies.

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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 388
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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.

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2024 Succession Planning Trends: Staying Ahead of the Curve

N2Growth Blog

Understanding the Importance of Proactive Succession Planning Proactive succession planning is pivotal for an organization’s sustainability and long-term growth. In addition, a strategically designed succession plan serves as a tool to attract, engage, and retain top talent.

Trends 448
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Professional Search: Strategies for Success

N2Growth Blog

Empowering Executive Excellence through Tailored Development The business environment is ever-evolving, with senior executives at the helm steering the organizational ship toward success. The scarcity of seasoned senior-level candidates in a fiercely competitive market is a significant hurdle.

Strategy 432
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.