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When this happens, they are at risk for what Donald Sull calls in Revival of the Fittest , active inertia. T HERE IS danger when success goes to a leader’s head. King Solomon wrote, “Pride goes before destruction and a haughty spirit before a fall.”
Donald Sull is a global expert on strategy and execution in turbulent markets. In this interview, we talk about the complexity that surrounds all of us, and how by developing a few simple yet effective rules, people can best even the most complex problems. He is a senior lecturer at the MIT Sloan School of Management.
I recently listened to a book - Simple Rules - How to Thrive in a Complex World by Donald Sull. It is a great book that explains not only why simple rules work but how you can develop them. I know one of the best geniuses for writers or marketers is to simplify and Sull does that well in this book.
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