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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

Marketing 345
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Beyond Metrics – Why Human Capital is Key in Founding and Leadership Team Assessments

N2Growth Blog

Evaluating founding and leadership teams of portfolio companies and acquisition targets has become crucial for investment and operating partners. As businesses grow and adapt to shifting market demands, the strength of the leadership team often dictates a company’s ability to scale and succeed.

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Unlocking Potential: The Role of Assessments in Leadership Development

N2Growth Blog

Assessments have emerged as an indispensable instrument in leadership development, serving as both a mirror that reveals areas of growth and a lens that illuminates hidden potential. Consequently, leaders gain a roadmap to improve team cohesion and deliver results in alignment with corporate objectives.

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The Essential Guide to Chief Commercial Officer Search

N2Growth Blog

Understanding the Role of a Chief Commercial Officer The Chief Commercial Officer stands at the intersection of market opportunity and organizational capability. Entrusted with driving commercial strategy, this leader leverages company resources to maximize market impact and revenue growth. Leadership qualities are paramount.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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Building a Digital-First Culture: The Chief Digital Officer’s Blueprint

N2Growth Blog

The CDO’s mandate extends beyond mere technology implementation; it encompasses the development of comprehensive digital strategies and the cultivation of a culture that embraces continuous innovation. Leadership capabilities are paramount, as the CDO must inspire and guide teams through transformative changes.

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Evaluating Leadership Potential: Beyond Performance Metrics

N2Growth Blog

While they may excel individually, leadership requires a shift in focus from personal achievements to team success. Jean-Christophe Simon highlights, Testing leadership potential in low-risk environments, such as projects or small teams, can reveal whether an individual is ready for greater responsibilities.

Metrics 349
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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. But personalized prospecting is possible at scale with the right resources in place.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition.