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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 221
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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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Strategies for Attracting and Retaining Top Talent in a Competitive Market

N2Growth Blog

To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. Traditional methods have been augmented or replaced by digital platforms and AI-driven tools.

Marketing 221
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Fostering Agile Leaders: N2Growth’s Five Lens Approach to Leadership Development

N2Growth Blog

Effective leadership development fosters adaptability, resilience, and long-term organizational success. Today, organizations must adopt agility in their leadership approaches to successfully adjust to changing circumstances—whether responding to market shifts or adopting new business models.

Agility 243
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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”

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5 Leadership Development Practices to Kick to the Curb

Leading Blog

I N MY THIRTY YEARS as an executive coach, I have seen a lot of change — the complete digital transformation of the workplace, increased diversity of the labor market, the shifting role of employers. But one thing that has largely remained unchanged has been the approach to leadership development.

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From Resumes to Robots: How AI is Reshaping the Job Market.

Rich Gee Group

The insights below are derived from observing recent developments in the tech industry, especially in recruitment and job application processes. The Future Landscape of Job Searching: With AI set to handle end-to-end job search and application tasks, the job market will become more competitive.

Marketing 195