CO2

APRIL 1, 2022

It’s more likely that they set out to meet an unmet need in the market. greater annualized total shareholder return (TSR) 7.7% Another framework for developing a mission statement is to ask three questions: 1) What do we do really well as a company? For example, high purpose companies experience: 14.1% greater revenue growth 34.7%

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

It’s more likely that they set out to meet an unmet need in the market. greater annualized total shareholder return (TSR). Another framework for developing a mission statement is to ask three questions: 1) What do we do really well as a company? For example, high purpose companies experience: 14.1% greater revenue growth.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

MAY 25, 2017

” Take, as an example, the world’s largest mining company by market capitalization, BHP Billiton. Specifically, to help modify the bank’s culture to match its stated values, the Remuneration Committee and Board recommended a change to the reward split: TSR 50%, customer satisfaction 25%, and people and community 25%.

TSR 14

TSR Banking Incentives Committee 14

Harvard Business Review

APRIL 30, 2013

Indeed, our study shows that the biggest variations in TSR are not between industries but within them. But the TSR variations of companies within these industries were far greater: 44 percentage points in tobacco and 69 percentage points in computers and peripherals. For them, industry was not destiny. So how do the winners do it?

TSR 8

TSR Industry Company Airlines 8