Harvard Business Review

FEBRUARY 29, 2012

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.

Kahneman 16

Kahneman Tversky Company Innovation 16

Harvard Business Review

JUNE 8, 2012

Win or lose, I'll Have Another's situation provides useful lessons about business and markets. Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. And it's a lesson you can apply as you consider prices in the market.

Beyer 15

Beyer Tversky Price Kahneman 15

Harvard Business Review

AUGUST 31, 2011

These biases arise from what Kahneman and his long-time research partner Amos Tversky call framing. The second example of a behavior-distorting objective is marketing's preoccupation with branding. In good part, support for these approaches stems from the psychological appeal they hold for those responsible for strategy and marketing.

Kahneman 12

Kahneman Strategy Tversky Brand 12

Harvard Business Review

JUNE 8, 2012

Win or lose, I'll Have Another's situation provides useful lessons about business and markets. Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. And it's a lesson you can apply as you consider prices in the market.

Beyer 12

Beyer Tversky Price Kahneman 12

Harvard Business Review

APRIL 2, 2014

Campbell’s work has also made liberal use of the analytic tools developed by Hansen. Back in the ‘60s, people developed the capital asset pricing model [CAPM] as a way to do that. You’d have this beta with the market, so you have the riskless rate plus beta times the equity premium. That’s kind of a deep insight.

CAPM 10

CAPM Discount Price Finance 10

Harvard Business Review

JUNE 20, 2014

This popular triumph of the “ heuristics and biases ” literature pioneered by psychologists Daniel Kahneman and Amos Tversky has made us aware of flaws that economics long glossed over, and led to interesting innovations in retirement planning and government policy. It is not, however, the only lens through which to view decision-making.

Uncertainty 14

Uncertainty Kahneman Banking System 14