Harvard Business Review

NOVEMBER 4, 2011

Take the robot developed by a team at Carnegie Mellon's Robotics Institute to assist in autism research. Problem is: their professional setup costs $30,000 to assemble and a remote operator on a keyboard to run. It's very cute and approachable and responds to kids' behaviors toward it in engaging but low-key ways. The list goes on.

Mass Marketing 10

Mass Marketing CEO Technology Conference 10

Harvard Business Review

SEPTEMBER 14, 2011

Chirotech specializes in biocatalysis and chemocatalysis, two important subspecialties of biotechnology and chemistry that help develop key biological and chemical intermediates needed for the efficient production of medicines. You can't run your global R&D operations from headquarters in Mumbai. and the U.K.

Globalization 11

Globalization Innovation Decentralization Chemicals 11

Harvard Business Review

MAY 26, 2014

The divisions pay for what they get, and contribute a negotiated amount to the development of the brand. But there’s significant risk of subtracted value from interference in operating units by managers at the Group level. It appointed a gatekeeper.

Mass Marketing 10

Mass Marketing Brand Disruptive Innovation Advice 10

Harvard Business Review

APRIL 25, 2011

Successful companies between $5 million and $50 million in revenues can't get the capital they need to expand their operations and hire more people in city neighborhoods where the best social program is a job. And it's easier to sell to a monolithic mass market than to the diverse and dynamic collection of markets that we call a city.

Real Estate 15

Real Estate Mass Marketing Banking Asset Management 15

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. In one sense, none of this is surprising or cutting edge. ”

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

AUGUST 8, 2011

Throughout the 1920s, and even in the midst of the Great Depression in the early 1930s, he kept the company focused on what was then cutting-edge tabulation — the punch card machine — pouring profits back into research and development. Within a decade, however, IBM had fallen behind in the market it did so much to create.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15

Harvard Business Review

APRIL 15, 2014

Consider investing more per customer, rather than investing in the operations that deliver quality. For example, in evaluating an automated digital legal service, you might have actual lawyers working behind the scene to deliver the service to test the market need first. Innovation Product development Risk management Tech industry'

Brand 8

Brand Productivity Products Mass Marketing 8

Harvard Business Review

MARCH 16, 2016

He expects to operate it, perhaps daily, yet the chances are he possesses little or no mechanical knowledge. To improve retention rates, dealers must create welcoming sales cultures, institute flexible hours, and invest in the development of their sales reps. It represents a large investment for the average purchaser.

Price 8

Price Automotive Mass Marketing Industry 8

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). It declared bankruptcy on May 26.

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8