Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 16

Customer Intimacy How To Mass Marketing System 16

Harvard Business Review

NOVEMBER 4, 2011

At RoboBusiness this week, a conference devoted to the business and technology of robots, the revelation for me was not just how far robotic capabilities have come but also the range of problems robots are already helping to solve. Take the robot developed by a team at Carnegie Mellon's Robotics Institute to assist in autism research.

Mass Marketing 13

Mass Marketing CEO Technology Conference 13

Harvard Business Review

JUNE 15, 2017

PepsiCo developed an entire line of snack foods, Kurkure, just for India, while Whirlpool designed its washing machines to attract Indian buyers who preferred hand washing. For example, Suzuki, known in America for its motorcycles, holds 47% market share in India’s car market. 5 — It’s a Long Game.

CEO 15

CEO Long-term Short-term Mass Marketing 15

Harvard Business Review

SEPTEMBER 14, 2011

Chirotech specializes in biocatalysis and chemocatalysis, two important subspecialties of biotechnology and chemistry that help develop key biological and chemical intermediates needed for the efficient production of medicines. It is commonly believed that emerging market companies tap Western R&D talent in order to 'move up the value chain.'

Globalization 14

Globalization Innovation Decentralization Chemicals 14

Harvard Business Review

DECEMBER 30, 2016

As Feng Zhu and Nathan Furr observe in their article “ Products to Platforms: Making the Leap “: “In a product business model, firms create value by developing differentiated products for specific customer needs, and they capture value by charging money for those items.

Process 17

Process Competitive Advantage Outsourcing Supply Chain 17

Harvard Business Review

JANUARY 1, 2013

Economic and technological changes are reshaping the nature of work. In today's world, self-branding matters more than any other form of talent, not least because the mass market is unable (or unwilling) to distinguish between branding and talent. Self-branding is about being a signal in the noise of human capital.

Human Capital 15

Human Capital Brand Mass Marketing Reputation 15

Harvard Business Review

APRIL 23, 2013

In February, as part of an FAA spending bill, Congress ordered the agency to develop rules by 2015 that would allow military, commercial, and privately-owned drones to operate in U.S. Thus, mass-market drones clearly hold potential for what Paul Nunes and I call "big bang disruption."

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

MARCH 30, 2016

The advantage of hybrids is that they are a half-step that can help their developers manage long and difficult transitions, such as the one between generations of technology or the transition between careers. Rather than cracking down on the hackers, it hired the hackers, who then developed a second game for Valve.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Harvard Business Review

DECEMBER 17, 2012

They knew digital photography was the future and invested heavily in hybrid technology in the hope of managing the transition from physical photo printing. Unfortunately, however, customers for firms serving the mass market, by definition, have largely of middle-of-the-road needs. It didn't work.

Christensen 9

Christensen Disruptive Innovation Mass Marketing Wireless 9

Harvard Business Review

MARCH 12, 2018

Developing what we call an “M&A strategy for talent” is one way to overcome this. Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM.

Engineering 9

Engineering Mass Marketing Automotive Human Capital 9

Harvard Business Review

FEBRUARY 27, 2013

Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. He creates a vision for the world that is led by the brands that can develop, nurture and build a tribe of followers. Seth Godin: The tribes we lead. and who you spend them on.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

APRIL 13, 2015

When markets or technologies change, it often requires entire segments of the value network to be reimagined. Meanwhile, sensor technology is both proliferating and dropping in cost, allowing the types of data captured by businesses to become ever more contextually relevant. The types of tools that developers need will change.

Software 8

Software Trends Mass Marketing Marketing 8

Harvard Business Review

NOVEMBER 30, 2016

This practice leads highly cautious consumers to lump low-risk products in with mass-marketed products that actually merit such a warning and encourages many others to simply ignore warnings. First, here’s what not to do: Stamp any and every product bearing even modest risk as dangerous or hazardous.

Chemicals 8

Chemicals Mass Marketing System Policies 8

Harvard Business Review

MARCH 16, 2016

To improve retention rates, dealers must create welcoming sales cultures, institute flexible hours, and invest in the development of their sales reps. A knowledgeable sales staff is especially important as technology continues to advance. A knowledgeable sales staff is especially important as technology continues to advance.

Price 8

Price Automotive Mass Marketing Industry 8

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). It declared bankruptcy on May 26.

Mass Marketing 9

Mass Marketing Transportation Depreciation Short-term 9

Harvard Business Review

FEBRUARY 5, 2013

Freedom of contract, however, proved inconvenient when mass markets arose, and companies needed to do business the same way with millions of customers at once. Handy as this hack was in the age of mass marketing, it has become a massive source of friction for everybody interacting with services on the internet today.

Mass Marketing 9

Mass Marketing Short-term Long-term Policies 9