You Found Your Product-Market Fit. Now What?
Harvard Business Review
JULY 30, 2013
You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. 80-90% software products vs. 40-50% advertising products) and company maturity (e.g., customer acquisition cost or CAC). in quota for a rep (i.e., $1m
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