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It has brought us Aspirin, the Pill, insulin, Viagra, penicillin, antihistamines and the smallpox vaccine, Scotchgard, Teflon, Velcro, Nylon, Ivory Soap, the Post-It note, and the technology behind the HP Inkjet printer. Merton and Elinor Barber.). If serendipity is a capability, then how is it developed, protected and sustained?
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