Strategy Driven

JULY 22, 2024

From bespoke designs to eco-friendly materials, tailored packaging is not only a marketing strategy but also a reflection of a company’s values and identity. This article explores how custom packaging solutions can be tailored for niche markets, providing businesses with a distinct edge.

Niche Marketing 101

Niche Marketing Marketing Brand Trends 101

Strategy Driven

DECEMBER 24, 2019

What kind of people constitutes your niche market? With the help of market research, you can not only figure out your niche market, but you can also pin down your specific customers. Once you have mapped out the profile of niche customer, you will be able to identify the actual size of your market correctly.

Niche Marketing 13

Niche Marketing Marketing Film Products 13

N2Growth Blog

APRIL 20, 2010

Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace. Even category dominant brands can fall into rapid decline as obsolescence sets in.

Brand 271

Brand Blog How To Public Relations 271

LDRLB

MAY 26, 2014

I think our principal observation was that what was happening was that disruptive innovations driven by largely information technology but lots of other technologies on the fringe here that are getting ready to exhibit the same kind of characteristics were entering the market in kind of this better and cheaper way.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

OCTOBER 1, 2013

A series of breakthrough technologies and new business models are destroying the old rule that bigger is better. Around the same time, Chinese companies like Foxconn were developing less expensive approaches to manufacturing, and opening those facilities up to product designers across the globe. Innovation Technology'

Niche Marketing 16

Niche Marketing Parcell Business Model Education 16

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

NOVEMBER 5, 2018

Competition in the industry is fierce, and many of these manufacturers’ key assets, such as factories, technology expertise, and distribution networks, are only useful in the traditional business, which is predicated on widespread vehicle ownership. What companies fall into this quadrant?

Company 8

Company Disruptive Innovation Decentralization Software 8