Harvard Business Review

SEPTEMBER 26, 2014

.” Second, we found that these super geos had a network effect — in these areas, even people who don’t qualify as superconsumers tend to spend more on the product in question. Finally, we found that these super geos made it easier for companies to develop growth strategies.

Marketing 12

Marketing Mass Marketing ROI Business Model 12

Harvard Business Review

OCTOBER 5, 2016

. “Inbound” marketing is another evolving area in the world of marketing that ties directly to the customer decision journey, where we need to engage with customers wherever they are in their journey. ” Customers have some expectations about us already, and we need to be prepared to engage them at that level.

Marketing 14

Marketing Organization Content Storytelling 14

Harvard Business Review

JUNE 8, 2018

It is clear that the current VP of Marketing, Lindsey Worster, is committed to this principle, as she told me: “We are all about getting the right message, about the right product, at the right time to our customer — targeted, relevant, and authentic communication is our primary goal.” Data-Driven Marketing.

Retail 8

Retail Apparel Engineering Audience 8