Development One-to-one Marketing ROI 
Harvard Business Review
SEPTEMBER 26, 2014
.” Second, we found that these super geos had a network effect — in these areas, even people who don’t qualify as superconsumers tend to spend more on the product in question. Finally, we found that these super geos made it easier for companies to develop growth strategies.
Harvard Business Review
JUNE 8, 2018
It is clear that the current VP of Marketing, Lindsey Worster, is committed to this principle, as she told me: “We are all about getting the right message, about the right product, at the right time to our customer — targeted, relevant, and authentic communication is our primary goal.” Data-Driven Marketing.
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