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Stop Selling And Start Leading

Eric Jacobson

“Today’s savvy buyers are impatient with old-school selling tactics and stereotypical sales behaviors,” explain the authors of the new book, Stop Selling And Start Leading: How to Make Extraordinary Sales Happen. Calvert : No approach is going to yield a 100% rate of buyer openness. And, in a manner fitting for today’s buyer.

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Open Innovation: co-creation, and intrapreneurship

Innovation Excellence

Nicholas is the author of 11 books. He just published a book with Holger J. Schmidt: Co-creating Brands: Brand management from a co-creation perspective , which includes a foreword by Venkat Ramaswamy and contributions from twenty co-creators. Keeping the open innovation entity distant or close to the corporation center?