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This then allows the development of specific solutions for each segment. In one presentation, we were exuberant about Big Data and Little Data, and in the next, speaking what seemed to be 1960''s voodoo psychographic language. For each segment, there may be only three or four jobs to be done that are crucial.
Schmidt: Co-creating Brands: Brand management from a co-creation perspective , which includes a foreword by Venkat Ramaswamy and contributions from twenty co-creators. I think the French electricity transmission system operator, RTE is a good example of an organization, where their Open Studio benefits from distance.
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