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CEOs Should Activate Their Company's Stakeholders

Harvard Business Review

These two simple steps will liberate new energy, lead to the development of new interactions between stakeholders, allow new experiences to emerge for all, generate new value for the ecosystem as a whole, and create wealth for the company's shareholders. Local women have developed into nurses who vaccinate rural populations.

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A New Framework for Customer Segmentation

Harvard Business Review

This then allows the development of specific solutions for each segment. This type of of segmentation is more important than ever as technologically empowered customers have more choice and the ability to craft their own solutions. For each segment, there may be only three or four jobs to be done that are crucial.