Rajesh Setty

JULY 16, 2013

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company.

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

SEPTEMBER 12, 2012

Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. Regular readers of HBR will recognize parts of the thesis in this post; the idea has developed with your input, as these ideas were first shared in a five-part series. Social can be — and already is — more than Media. They live it.

Strategy 22

Strategy Disaggregation Reis eBook 22

Harvard Business Review

FEBRUARY 28, 2011

Last year REI drove traffic to its stores by offering $1 donations to charity for every check-in, with a ceiling of $100,000. Meanwhile, teen-fashion retailer Wet Seal has been developing its own Facebook game, Chic Boutique. American Eagle has offered 20% discounts to customers who check into its stores.

Retail 18

Retail Discount Reis Merchandising 18

Harvard Business Review

FEBRUARY 25, 2014

Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance.

Marketing 13

Marketing Reis Brand Retail 13

Harvard Business Review

DECEMBER 25, 2013

When Eric Reis was popularizing the concept of an MVP, the guiding principle was to build and release a product with as few features as possible, and then use the market’s reaction to gauge how to refine the product. Product development Risk management Sales' It may not be the right strategy for every industry.

Productivity 8

Productivity Products Reis FAQ 8

Harvard Business Review

FEBRUARY 3, 2015

And the development leader failed to identify any new ideas for store layout or building features. How could such a misconception of customer experience have developed? To develop a customer experience architecture, follow these steps: 1. They were happy to maintain the age-old silo between marketing and operations.

Brand 8

Brand Reis Objective Merchandising 8

Harvard Business Review

FEBRUARY 13, 2015

Develop a chart that displays both sets of traits side-by-side. REI cancelled its lifetime return policy due to customers blatantly purchasing products with the intention of returning them. Unforgiving customers may be too costly to serve. Obnoxious, profanity-laden customers will damage employee morale.

Reis 8

Reis Airlines Morale Hotels 8

Harvard Business Review

MAY 14, 2015

As a practitioner of a design-led form of product development, and in my own research and writing about an empathetic approach to product design, I’m overtly critical of the Lean manifesto. Lean proposes a “test and measure” process of product development. But what is lost? Leverage A/B testing to compare variations.

Productivity 8

Productivity Products Reis Definition 8

Harvard Business Review

DECEMBER 6, 2017

Offer professional-development opportunities. That’s why companies like UPS, Lowes, REI, and Starbucks are in high demand — they all offer some form of health insurance for part-time, hourly employees. HMSHost will be launching workshops on engagement across the entire company.

Survey 8

Survey Retail How To Reis 8

Thin Difference

APRIL 11, 2019

Concern for community: Cooperatives work for the sustainable development of their communities through policies approved by their members. Leadership and team development challenges still exist. A part of the capital is usually the common property of the cooperative. Cooperative Examples. Producer cooperative – Land O’ Lakes.

Organization 62

Organization ESOP Cooper Reis 62