Development ROIC Technology 
Strategy Driven
JULY 13, 2011
Supplementing profits with ROIC and revenue growth is a step in the right direction to ensure that the profits a business earns are actually creating value, not simply over-consuming capital that another company could better deploy. However, profits, ROIC, and revenue growth are backward looking.
Harvard Business Review
MAY 28, 2018
” This feedback helped Oka, an industry outsider, convince President Kazuo Ushida, a 40-year veteran of Nikon’s technology businesses, that the company needed to revisit its dialogue with investors. It would implement targets linked to shareholder value, including ROE and ROIC.
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