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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

greater annualized total shareholder return (TSR) 7.7% Bill Gates’ vision for Microsoft (“A computer on every desk and in every home”) would have been a lot less tangible had he written it as: “Becoming a world leader in the software industry.” For example, high purpose companies experience: 14.1% greater revenue growth 34.7%

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

greater annualized total shareholder return (TSR). Bill Gates’ vision for Microsoft (“A computer on every desk and in every home”) would have been a lot less tangible had he written it as: “Becoming a world leader in the software industry.”. For example, high purpose companies experience: 14.1% greater revenue growth.