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Jack Trout on being a doer: The best leaders know that direction alone is no longer enough. The best leaders are storytellers, cheerleaders, and facilitators. Find more ideas on the LeadingThoughts index. * * * Follow us on Instagram and X for additional leadership and personal development ideas.
Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, the quality time consumers spend within a brand experience can increase ROI and develop true engagement , leading to greater brand advocacy and actions over time. Start in the heart.
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