Strategy Driven

OCTOBER 29, 2020

To remedy this situation in the hospitality industry, a new pricing strategy was developed; the Yield Management strategy. What is yield management? What is yield management and how does it affect your business? So, really, what is yield management ?

Yield Management 65

Yield Management Price Management Hotels 65

Strategy Driven

MARCH 30, 2011

Combined, the marketing orientation of the firm, and the economic understanding of value exchange, provides the foundation for developing insights required for executive decision making in pricing strategy. Evaluating the willingness to pay of millions of customers requires the development of a new corporate capability. Going Deep.

Price 50

Price Strategy Discount Levitt 50

Harvard Business Review

JANUARY 28, 2013

Or: "the technology is close, but not quite developed enough." They're more fully developed, further along the R&D timeline, and often easier to modify for your application. Managers know this means they must manage expectations and shift mindsets to appreciate the case for change. It might not actually work.

Innovation 8

Innovation Maturity Engineering Industry 8

Harvard Business Review

MARCH 23, 2015

We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.

Price 8

Price Team Sports Franchising 8

Harvard Business Review

JANUARY 26, 2012

However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools. Given the sheer number of tools being developed, this might be the rich area for business experimentation. Auto-analytics can democratize interventions that increase self-awareness.

Organization 14

Organization Self-aware Taylor Taylorism 14