Harvard Business Review

JANUARY 26, 2011

No technology company hiring manager would ask a programmer applicant to teach the alphabet, but it's the first thing a school administrator might ask of a teacher. No two organizations' hiring processes are alike. Obviously, you need different criteria to assess if people possess the skills needed to succeed in different positions.

Skills 17

Skills Company Teamwork Travel 17

Harvard Business Review

OCTOBER 23, 2014

They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization. During this time, however, Cisco’s customers were beginning to purchase and use technology in new ways.

Team 11

Team Short-term Attrition Marketing 11

Harvard Business Review

AUGUST 4, 2017

Sponsored by DXC Technology. A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan. Make room for new technologies.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today.

Retail 9

Retail Apparel Engineering Audience 9

Harvard Business Review

OCTOBER 18, 2012

If predictive analytics drawing on big data could accurately point to who in particular was about to jump ship, direct marketing dollars could be efficiently deployed to intervene, perhaps by offering those wavering customers new benefits or discounts.

Wireless 11

Wireless Film Advertising Attrition 11

Harvard Business Review

OCTOBER 20, 2015

We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience.

Brand 8

Brand Storytelling Trout Retail 8

The Horizons Tracker

JUNE 2, 2020

The outreach alone and outreach with patient navigation groups provided a variety of direct marketing efforts, containing mailings, phone calls and customized educational material from trained patient navigators.

Letter 105

Letter Direct Marketing Learning-by-Doing Education 105

Strategy Driven

MAY 6, 2011

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. You employ state-of-the-art technology and are in the vanguard of your industry. Advertising is a process, part of marketing and a cousin of sales.

Strategic Planning 75

Strategic Planning Advertising Consultative Planning 75

Strategy Driven

AUGUST 3, 2012

Branch 2: Environmental, safety, IT systems design and computer software, training for computers and technology, architecture, engineering and legal. Branch 3: Accounting, banking, investments, financial planning, benefits programs, real estate, fund raising for non-profit organizations and investor relations services for public companies.

Review 57

Review Company Strategic Planning Industry 57

Harvard Business Review

APRIL 29, 2011

For instance, Dell and HP are both strong competitors on notebook computers, but they offer Intel processors , rather than building their own, to keep component costs down and broaden their application market through compatibility. Upsell related products after the initial sale. Cross endorsement.

Travel 17

Travel Chief Executive Officer Venture Funding Magazine 17

Harvard Business Review

MARCH 11, 2014

Start-up companies tend to cluster in industries favored by venture capitalists (like biotechnology or information technology) or ones where there are relatively low barriers to entry (like restaurants). In 2010, Embrace entered into a partnership with General Electric to help scale the technology around the globe.

Venture Capitalist 10

Venture Capitalist Innovation Company Supply Chain 10

Harvard Business Review

AUGUST 21, 2014

The newspaper industry has been hit especially hard because historically it has derived much of its revenues not from display advertising, but from classifieds and other direct marketing services, where the impact of digital technology has been the greatest. So it shouldn’t be surprising that many newspapers have struggled.

Venture Capitalist 11

Venture Capitalist EBITDA Venture Funding Magazine 11

Harvard Business Review

APRIL 19, 2017

Over the last two decades, business leaders in the West have been responding to risks posed by profound changes in the global economy, in technology, and in demographics. They have used advances in information technology, which might have destroyed their businesses, to improve their offerings and cut their cost of production.

Politics 14

Politics Supply Chain Offshoring Globalization 14