Traditional Strategy Is Dead. Welcome to the #SocialEra
Harvard Business Review
SEPTEMBER 12, 2012
Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. The failing organizations around us — many of which I explore in my new book , which publishes today — continue to follow the operating rules and ethos of Traditional Strategy. Social can be — and already is — more than Media.
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