Disaggregation, Levitt and Marketing

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Disaggregation

Levitt

Marketing

Approximately Correct Is Better than Precisely Incorrect

Harvard Business Review

DECEMBER 28, 2010

A Harvard Business School marketing professor named John Deighton once came up with a vivid analogy to illustrate this and show why a business should sub-segment its customer base. What they should be doing is disaggregating the drivers of these results, and focusing instead on who, or what, comprises those averages.

Disaggregation

Disaggregation Levitt Analysis Short-term

5 Questions That Will Help You Stay Ahead of Your Disruptors

Harvard Business Review

MAY 5, 2016

Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market. But the past is merely a prologue. ” The bigger the enterprise, the more jobs at risk. Profitable customers matter most.

Levitt

Levitt Disaggregation Kaizen Call Center

Leadership Digital

Approximately Correct Is Better than Precisely Incorrect

5 Questions That Will Help You Stay Ahead of Your Disruptors

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