Traditional Strategy Is Dead. Welcome to the #SocialEra
Harvard Business Review
SEPTEMBER 12, 2012
The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. They see it as the purview of two functions: marketing and service.
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