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True, they pioneered the creative use of technology to open up flexible new ways of renting a car. Accompanying these peer economy companies are others (like Zipcar) which simply leverage technology and lower transaction costs to make flexible renting a viable alternative to asset acquisition.
MIT Technology Review didn't pick a winner, but on its recent list of top 50 "disruptors," the magazine mixed stalwarts such as General Electric and IBM with up-and-comers, Square and Coursera. So it began disaggregating return on equity into three components. The editors of Fast Company say Nike.
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