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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Does a Mentor have to Breathe?

In the CEO Afterlife

Human Resources. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. By all means interact with a live mentor, but do not discount the value of a disciplined approach to life-long learning from indirect experts. A Mentor Doesn’t Have to be a Person.

Mentor 228
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Be an Advocate for Yourself :: Women on Business

Women on Business

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)

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Leadership Strategies: Are You a Davos Woman?

Women on Business

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)

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Revisiting Our Masculine Side of Leadership :: Women on Business

Women on Business

He ” by Robert Johnson is about the myth of Perceval and the Holy Grail.

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WHY WOMEN'S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS

Women on Business

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.

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Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)

Brand 237