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M&A Without Buying the Company

N2Growth Blog

or informal efforts produced via someone else’s R&D or innovation efforts, companies often start projects that they don’t finish. In today’s market you can buy anything from a single note to an entire portfolio of debt (both performing and non-performing) at deep discounts.

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Reviving Your Business’s Products: Product Revival Strategies

Joseph Lalonde

This could be for several reasons: the product might have become outdated, it might not meet the needs of today’s consumers, newer and more innovative products might simply overshadow it. 1) Repositioning; Repositioning your product is all about changing the way that it is marketed and presented to consumers.

Products 196
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Is Business a Combination of Sport and War?

In the CEO Afterlife

As for sport, the game of market share was an easy way to track success. With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. The delusion is that market share is the “be all and end all” of business success. Their horizon is markets that do not exist.

Sports 228
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Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

If they are feeling your brand understands them and their needs, is innovative, is a good value, and cares about them, they are now ready to jump in and interact with you. As for your brand, how are your customers feeling about your brand now that your prospective customers have some knowledge about you from steps one and two? Are you ready??

Brand 237
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Does a Mentor have to Breathe?

In the CEO Afterlife

I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. A client in need of innovation? By all means interact with a live mentor, but do not discount the value of a disciplined approach to life-long learning from indirect experts. Human Resources. Dispute Resolution.

Mentor 228
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The Bull who withstood the Monster

In the CEO Afterlife

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.

Trout 249
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The Lowdown on Influencer Marketing and How You Might Use It for Your Restaurant

Strategy Driven

However, to achieve tremendous growth and turn your restaurant into the powerhouse you hope it to be, it’s vital to market the brand and its wares. One option to consider is influencer marketing. Many hospitality entrepreneurs haven’t gone down this path yet, but it can be an innovative and often lucrative marketing tactic to test out.

Influence 126