Remove Discounted Cash Flow Remove Marketing Remove Technology
article thumbnail

What Markets Do and Don’t Get About Innovation

Harvard Business Review

Disruptive innovation can take several forms, and the market understands some types better than others. But do markets really follow the logic of an academic theory? New market disruptive – a cheaper, more accessible, and worse-performing product that turns non-consumers into customers.

article thumbnail

The Largest Risk (and Opportunity) Investors Are Ignoring

Harvard Business Review

Journalist Justin Gillis wrote about the risk of “severe economic disruption” and “wildly expensive” solutions — ones that may not even exist — if we don’t leverage existing technologies to shift the global economy away from carbon over the next 15 years. coal market. coal market. Talk of potential risk to humanity is not new.

article thumbnail

Why We Need to Update Financial Reporting for the Digital Era

Harvard Business Review

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 8