This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A leader’s view on competition will not only reveal a lot about their beliefs on current and future market trends, but also on innovation, branding, talent management, supply chain issues, constituency management, capital markets, and customer facing. Many people view the topic of competition as almost sophomoric.
Few things are more critical to your efforts in increasing your revenue growth and corporate sustainability than understanding the value of disruptive innovation. The most successful companies incorporate disruptive thinking into all of their business and management practices to gain distinctive competitive value propositions.
Management consultants get paid by the syllable. So they coined the word "Disintermediation"". Today he spoke about sales - a topic near to my heart. The quotes below are what Pink said (although sometimes paraphrased because I can only type so fast.) In 2000, 1 in 9 people worked in sales. But 2013 we still have 1 in 9.
Every single innovation conversation I've had recently with business unit leaders, product managers and/or marketing executives invariably focuses on the importance of partnership and collaboration with their best suppliers and vendors. If anything, they wish their suppliers came forward with even more actionable and innovative ideas.
As global innovators, however, they share a remarkable core value and best practice: they invest in the innovative capabilities of their suppliers. While lean production has almost nothing to do with video production, the clear message was that genuinely lean enterprise craved innovation that made their suppliers more innovative.
The executive implications for time management and, more important, people management are enormous. The awkward irony is that this radically increased access gives top management less choice — not more — about how it invests its limited attention. The chairman had artfully hedged and qualified his innovation clichés.
Brand managers and customer care leaders beware. How smart are customer-centric firms that effectively train complainers to disregard or disintermediate their contact centers? But you should be more innovative in making how you handle complaints with efficacy and grace, as well. Everyone looks good. Not to do so is perverse.
Executives should also be wary of how AI increases the dangers of brand disintermediation. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns. Whatever the form factor, companies must skillfully manage any future shifts in customer interactions.
In the immortal words of failed CIA intelligence director George Tenet , I had a " slam dunk " innovation opportunity with a top MIT lab. If perceived risks can be managed and early costs kept cheap, most organizations are open to the possibilities and potential of emerging technology. I was wrong. Completely. This time was different.
Relationship management and trust : In markets with many small unknown sellers and buyers intermediaries can create trust between the buyer and seller and help facilitate transactions where none would have happened otherwise. Auto industry Innovation Strategy' Auto industry Innovation Strategy'
But banks cannot control the rules of engagement as they have in the past, since customers now have more choices and are more fragmented, and disintermediation by fintech is making it harder to earn fees. Most still put marketing managers in nice cars to look for clients. Innovate ferociously. Think about local needs.
I also love Uber as a student (and teacher) of disruptive innovation theory, because the challenges the transportation company is encountering as it seeks to expand into new cities helpfully illustrate how to assess an idea’s disruptive potential. I clicked three buttons, and my ride was there in 12 minutes. Uber looks solid here, as well.
Quirky is disrupting incumbents in consumer product design and innovation, Local Motors in the automobile business, Relay Rides in car rentals and Kickstarter and AngelList in the financial sector. Many of these dinosaurs – agencies in particular — seemed a bit panicked about being disintermediated. What Makes a CMO Powerful.
What are the most innovative companies doing to position themselves? While they are focused on optimization, their shareholders continue to demand that they pay out greater dividends or engage in larger share buy backs instead of investing their profits for future innovation. Own and disintermediate the customer relationship.
Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers.
The Lipitor story seems to be about a managed end: the highly anticipated demise (due to the expiration of its patent last Nov. Apple use life-cycle management to explore a new way to drive the business and business model forward. 30) of a blockbuster prescription drug. But they have fundamentally more in common than meets the eye.
Now that we''re done, or nearly done, disintermediating old media like the newspaper, and supply chains like the book store, it''s time to solve that vexing problem of having to get ourselves from one place to another. Let''s say the Apple innovation merely takes $50 billion out of the industry. Disruptive innovation'
Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. Great salespeople don’t imitate, they innovate. Great brands ignore trends. Great brands don’t follow what everyone else is doing, nor do they wait to take their lead from customers.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content