Remove Disintermediation Remove Management Remove Marketing
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Leadership and Competition

N2Growth Blog

If you really want to understand a leader’s perspective on the market, ask them about their competition. I’m always on the lookout for new practitioners entering the market where we have practice areas, disruptive technology, or changes in the landscape that could disintermediate certain aspects of the market.

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Disruptive Business Models | N2Growth Blog

N2Growth Blog

So, in today’s post I’ll examine the power of disruption as a key business driver… Disruptive business models focus on creating, disintermediating, refining, reengineering or optimizing a product/service, role/function/practice, category, market, sector, or industry.

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Ambiverts win - Daniel Pink at World Innovation Forum.

CEO Blog

Management consultants get paid by the syllable. So they coined the word "Disintermediation"". Pink did give a marketing example. Clearly specific and personal asks work in marketing. Today he spoke about sales - a topic near to my heart. In 2000, 1 in 9 people worked in sales. But 2013 we still have 1 in 9.

Letter 124
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The Future of Marketing, as Seen at Cannes Lions

Harvard Business Review

Unlike closed marketing systems, characterized by agencies that wall off their in-house talent (creating a scarce and expensive resource), open marketing systems seek talent from anywhere in the world to solve problems, and then curate the best answers. All of these are taking a piece of the traditional marketing spend.

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Procurement's Best-Priced Deal May Stifle Innovation

Harvard Business Review

Every single innovation conversation I've had recently with business unit leaders, product managers and/or marketing executives invariably focuses on the importance of partnership and collaboration with their best suppliers and vendors. In other words, innovation occurs when we bypass or disintermediate procurement.

Price 15
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When AI Becomes the New Face of Your Brand

Harvard Business Review

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Executives should also be wary of how AI increases the dangers of brand disintermediation. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns.

Brand 11
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The Fight Over Tesla Shows How Little Value Dealerships Add

Harvard Business Review

Let’s look at whether these functions are needed in the car market: Search and discovery: In the same way eBay helps turn one person’s junk into another person’s collectible or AirBnb makes your empty guest room a hotel room, intermediaries can help buyers find sellers. But the car market is no longer like this.