Remove Disintermediation Remove Management Remove Technology Remove Training
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The Best Salespeople Do What the Best Brands Do

Harvard Business Review

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. They’re also aware of the power of social selling today and they carefully manage their social network activity to make informed, authentic, personal connections.

Brand 8
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Reinvigorate a Disengaged Sales Force

Harvard Business Review

The issue facing most sales forces is not disintermediation. Redesign processes with sales tasks, not the technology, in mind. The role of data is not to make a manager sound "analytical." What is true is that online options are realigning sales tasks. Consider the century-old practice of selling cars at dealers.

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Innovating the Toyota, and YouTube, Way

Harvard Business Review

In terms of people, processes and technologies, Toyota and Google's YouTube have little in common. Toyota wasn't just looking for superior quality and just-in-time inventory management from suppliers, they were vested in helping suppliers become more innovative and creative.

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The Solution to the Skills Gap Could Already Be Inside Your Company

Harvard Business Review

The challenge is obvious: the quickening pace of technological change has shrunk the shelf life of skills acquired by today’s university graduates to just a few years. How talent management is changing. The cycle time for new technology has compressed and will continue to do so. Insight Center. Sponsored by Korn Ferry.

Skills 8
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Apple's Trojan Horse

Harvard Business Review

As I''ve written in my previous two blog posts, our first inclination is usually to play down the potential impact of a new technology. The Apple TV will be a portal to worlds now accessible only by planes, trains and automobiles. But even great management cannot protect these airlines. But we should be more future-sighted.

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When AI Becomes the New Face of Your Brand

Harvard Business Review

Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies. Executives should also be wary of how AI increases the dangers of brand disintermediation. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns.

Brand 10
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What Salespeople Need to Know About the New B2B Landscape

Harvard Business Review

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. That is, core solution-selling and account-management skills still matter. Selling has always been more about the buyer than the seller.

B2B 8