Harvard Business Review

DECEMBER 7, 2012

Who among us has not felt the stirrings of super-market rage as we crisscross the fluorescent-lit maze of shelves, our shopping carts banging together as we search for a single palatable salami? This is a problem good marketing can solve. And yet, with this tremendous access and disintermediated channel, what have we gotten?

Marketing 13

Marketing Disintermediation Brand Real Estate 13

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 13

Marketing Brand Advertorial Advertising 13

Harvard Business Review

DECEMBER 1, 2011

Every single innovation conversation I've had recently with business unit leaders, product managers and/or marketing executives invariably focuses on the importance of partnership and collaboration with their best suppliers and vendors. In other words, innovation occurs when we bypass or disintermediate procurement. It's leadership.

Price 15

Price Innovation Disintermediation TCO 15

Harvard Business Review

JULY 16, 2014

Unlike closed marketing systems, characterized by agencies that wall off their in-house talent (creating a scarce and expensive resource), open marketing systems seek talent from anywhere in the world to solve problems, and then curate the best answers. All of these are taking a piece of the traditional marketing spend.

Marketing 10

Marketing Disintermediation Hotels Brand 10

Harvard Business Review

OCTOBER 24, 2011

That landscape is still plagued by a mindset that regards copyright as an instrument of control (which further limits commercial exploitation to traditional models) rather than as a remuneration right that can generate revenue wherever a market may be. Disintermediation has forced a focus on talented individuals who produce great art.

Industry 16

Industry Disintermediation Merchandising Long-term 16

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Executives should also be wary of how AI increases the dangers of brand disintermediation. The Curious Incident of Brand Disintermediation. Cat Yu for HBR.

Brand 15

Brand Disintermediation Ethics Technology 15

Harvard Business Review

MAY 25, 2018

” The Danger of Disintermediation. Already, consumers are being disintermediated from traditional brand choices via search engine and online retailer algorithms that determine which products are presented to consumers, and in what sequence. .” ” Are brands adapting to this new reality? This certainly makes sense.

Disintermediation 9

Disintermediation Mass Marketing Retail Brand 9

Harvard Business Review

JUNE 17, 2014

Between them, these three carmakers own almost all the market for electric vehicles and as such are natural competitors. Tesla has challenged the automotive business model on other occasions: it disintermediated car dealerships and then adopted a switching station model. It also hopes to market some of its technology to other players.

Supply Chain 10

Supply Chain Disintermediation Cooper Business Model 10

Harvard Business Review

JULY 12, 2017

Intermediaries or “trust brokers” do not have to be written out of the equation — or disintermediated — as many blockchain enthusiasts argue. Part of the reason insurers are wary of insuring tangible assets in developing markets is the fear of fraud and losses that cannot be validated.

Insurance 15

Insurance Industry Market Penetration Policies 15

Harvard Business Review

MAY 26, 2011

I thought this would be a wonderful gateway to post on how poorly economists and economics understand and measure innovation in global markets. Disintermediating the analysis was the right and responsible choice. Bernanke's quotes were truisms and clichés. Then I got around to actually reading his speech online.

Due Diligence 15

Due Diligence Disintermediation Micromanagement Analysis 15

Harvard Business Review

MARCH 21, 2014

Let’s look at whether these functions are needed in the car market: Search and discovery: In the same way eBay helps turn one person’s junk into another person’s collectible or AirBnb makes your empty guest room a hotel room, intermediaries can help buyers find sellers. But the car market is no longer like this.

Supply Chain 8

Supply Chain Disintermediation Disaggregation Business Model 8

Harvard Business Review

OCTOBER 1, 2013

Strategic plans are often filled with empty phrases such as “Leverage our World Class Operating Capabilities” or head-scratching aspirations like “Reshape Our Pricing and Trade Strategy to Effectively Drive Demand While Maintaining Market Access.” Escape from template tyranny. Templates are often a standard fixture of strategic planning.

Strategic Planning 12

Strategic Planning Planning Tips Disintermediation 12

Harvard Business Review

JULY 19, 2013

The issue facing most sales forces is not disintermediation. According to Gartner Research, chief marketing officers will soon spend more on IT than CIOs, increasing the need for coordination between marketing and sales throughout the buying cycle at many firms. What is true is that online options are realigning sales tasks.

Disintermediation 10

Disintermediation CRM CIO Retail 10

Harvard Business Review

SEPTEMBER 18, 2012

Now that cultural content could go directly to the consumer, "disintermediation" was inevitable. After all, the average blockbuster spends a third of its budget (around $30 million) on marketing. Who knows how much of this marketing is still active when the home viewer has the opportunity, weeks later, to buy the movie in-home.

Film 8

Film Disintermediation Budgeting Marketing 8

Harvard Business Review

JULY 28, 2016

But banks cannot control the rules of engagement as they have in the past, since customers now have more choices and are more fragmented, and disintermediation by fintech is making it harder to earn fees. Nothing has changed in most African banks in terms of structure, despite the avalanche of transformations in the market.

Banking 8

Banking Industry Disintermediation Offshoring 8

Harvard Business Review

MARCH 14, 2017

Many industries have experienced disruption, due to technologies that successfully reduced inefficiencies and frictions, often disintermediating established players in the process. Plus, it can be difficult for the average person to accumulate enough points to earn a meaningful reward. The Benefits of Disruption.

Loyalty 16

Loyalty Customer Loyalty Travel Hotels 16

Harvard Business Review

JANUARY 8, 2013

For one marketing services firm, it meant being exposed to their biggest client's development teams and sitting through technical tests and focus groups to better appreciate and understand how its products were actually designed and built. What does it mean for your company and industry? What should it mean?

Innovation 10

Innovation Lean Production Disintermediation Incubator 10

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. But if you want to truly be disruptive, it’s time to rethink owned media and make it a more strategic part of your marketing mix.

Media 9

Media B2B Disintermediation Content 9

Harvard Business Review

APRIL 4, 2016

So far, the theory behind this laissez-fair regulatory approach — which many in Silicon Valley are happy to endorse — is that platform companies define new markets for which regulators were not prepared, and as such can’t be regulated in the same way as legacy companies. In contrast, in the U.S., In contrast, in the U.S.,

Hotels 8

Hotels Disintermediation Real Estate Franchising 8

Harvard Business Review

NOVEMBER 29, 2013

military – the disintermediating power of the internet has finally reached into the halls of power. But for many marketing purposes, they all get lumped together as millennials, presumably more similar to one another than to Gen Xers or Baby Boomers. Theoretically, governments already possessed the power to speak to their people.

Productivity 10

Productivity Products Disintermediation Library 10

Harvard Business Review

JUNE 2, 2014

This is important, because companies that adhere as closely as possible to the patterns of disruption have the greatest chance to create explosive growth and transform markets. In its early days, market leaders felt no pain because Saleslforce.com wasn’t taking away any of their customers; rather, it was creating new ones.

Disruptive Innovation 8

Disruptive Innovation Disintermediation Business Model Innovation 8

Harvard Business Review

MAY 13, 2015

Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the disintermediated MSO. Brand marketers must demand change from their own media-buying ecosystem. Connecting the dots. ” Data.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

MAY 13, 2013

Now that we''re done, or nearly done, disintermediating old media like the newspaper, and supply chains like the book store, it''s time to solve that vexing problem of having to get ourselves from one place to another. What is called for is someone with deep pockets and marketing savvy. So let''s behold them. Rough estimate.)

Disintermediation 9

Disintermediation Hotels Airlines Travel 9

Harvard Business Review

AUGUST 7, 2018

Yet, more so than traditional travel providers, these companies face possible disintermediation by smart speakers, which will be capable of aggregating potential travel options on command. Amazon and Google each offer different advantages as partners. Google has its extensive search and a desire to catch up with Amazon.

Travel 12

Travel Industry Hotels Airlines 12

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Harvard Business Review

SEPTEMBER 27, 2016

HBR: Companies have two options to meet talent shortages—they can look to an external labor market, or they can focus on developing their internal labor market. One way to do so is to periodically “mark to market” skills and capabilities, growing those skills that are market relevant.

Skills 8

Skills Company Core Competence Disintermediation 8

Harvard Business Review

AUGUST 15, 2016

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. They contribute tremendous value to their organizations through their market insights and direct communication channel with customers. Great brands avoid selling products.

Brand 8

Brand Disintermediation Price Long-term 8

Harvard Business Review

FEBRUARY 22, 2011

In effect, they are turning online advertising into a lead generation play to deliver better ROI for marketers. Finally, as these players' analytics become ever more sophisticated as a function of scale, their ability to rationalize how branded goods of all kinds are marketed and sold will grow dramatically.

CPA 16

CPA CPM Advertising Disintermediation 16

Skip Prichard

JULY 26, 2021

How do you become a market leader in the midst of rapid change? You predict that we will have only 100 dominant players in 50 markets by 2050. In fact, many of their leaders have forgotten how they got there – mission, talent, offering, and markets. Another indication of the speed and extent of dominance is market cap.

Disintermediation 135

Disintermediation Cost-Benefit Analysis Short-term Long-term 135