Remove Disintermediation Remove Marketing Remove Technology
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Future of work and prognostications following the covid19 pandemic

Mike Cardus

More effort and work to gather employee experience , voice of customer data, and systems to collect disintermediated people data – and share the macro effects then use micro-actions to make change and adust (much of this is using scaled technology) Managerial-leadership will become more distributed.

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Leadership and Competition

N2Growth Blog

If you really want to understand a leader’s perspective on the market, ask them about their competition. I’m always on the lookout for new practitioners entering the market where we have practice areas, disruptive technology, or changes in the landscape that could disintermediate certain aspects of the market.

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Disruptive Business Models | N2Growth Blog

N2Growth Blog

So, in today’s post I’ll examine the power of disruption as a key business driver… Disruptive business models focus on creating, disintermediating, refining, reengineering or optimizing a product/service, role/function/practice, category, market, sector, or industry. When was the last time you entered a new market?

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How Do Consumers Choose in a World of Automated Ordering?

Harvard Business Review

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. ” The Danger of Disintermediation. Traditionally, marketing’s most important task was to broadcast the company’s brands to consumers.

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Great Marketing Is Utilitarian

Harvard Business Review

Who among us has not felt the stirrings of super-market rage as we crisscross the fluorescent-lit maze of shelves, our shopping carts banging together as we search for a single palatable salami? This is a problem good marketing can solve. And yet, with this tremendous access and disintermediated channel, what have we gotten?

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When AI Becomes the New Face of Your Brand

Harvard Business Review

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies. Executives should also be wary of how AI increases the dangers of brand disintermediation. Beyond Chatbots.

Brand 11
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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?