Harvard Business Review

MAY 25, 2018

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. ” The Danger of Disintermediation. Traditionally, marketing’s most important task was to broadcast the company’s brands to consumers.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

JULY 19, 2013

The issue facing most sales forces is not disintermediation. Redesign processes with sales tasks, not the technology, in mind. According to Gartner Research, chief marketing officers will soon spend more on IT than CIOs, increasing the need for coordination between marketing and sales throughout the buying cycle at many firms.

Disintermediation 10

Disintermediation CRM CIO Retail 10

Harvard Business Review

AUGUST 7, 2018

Yet, more so than traditional travel providers, these companies face possible disintermediation by smart speakers, which will be capable of aggregating potential travel options on command. Over time, smart speakers will be less about the device and more about the technology that allows consumers to talk to any device.

Travel 12

Travel Industry Hotels Airlines 12

Harvard Business Review

MAY 26, 2011

I thought this would be a wonderful gateway to post on how poorly economists and economics understand and measure innovation in global markets. Disintermediating the analysis was the right and responsible choice. Bernanke's quotes were truisms and clichés. Then I got around to actually reading his speech online.

Due Diligence 14

Due Diligence Disintermediation Micromanagement Analysis 14

Harvard Business Review

JANUARY 8, 2013

In terms of people, processes and technologies, Toyota and Google's YouTube have little in common. For one marketing services firm, it meant being exposed to their biggest client's development teams and sitting through technical tests and focus groups to better appreciate and understand how its products were actually designed and built.

Innovation 10

Innovation Lean Production Disintermediation Incubator 10

Harvard Business Review

JULY 28, 2016

Technology has emerged as a competitive weapon in driving operational excellence and superior service quality. But banks cannot control the rules of engagement as they have in the past, since customers now have more choices and are more fragmented, and disintermediation by fintech is making it harder to earn fees. Data consolidation.

Banking 8

Banking Industry Disintermediation Offshoring 8

Harvard Business Review

MAY 13, 2015

Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the disintermediated MSO. Brand marketers must demand change from their own media-buying ecosystem. Connecting the dots. ” Data.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. RFID technology in the lift tickets track the locations of skiers and their friends on the mountain, and their times on the various runs.

Media 9

Media B2B Content Disintermediation 9

Harvard Business Review

JUNE 2, 2014

This is important, because companies that adhere as closely as possible to the patterns of disruption have the greatest chance to create explosive growth and transform markets. In its early days, market leaders felt no pain because Saleslforce.com wasn’t taking away any of their customers; rather, it was creating new ones.

Disruptive Innovation 8

Disruptive Innovation Disintermediation Business Model Price 8

Skip Prichard

JULY 26, 2021

How do you become a market leader in the midst of rapid change? and has studied emerging business and technology trends. You predict that we will have only 100 dominant players in 50 markets by 2050. In fact, many of their leaders have forgotten how they got there – mission, talent, offering, and markets.

Disintermediation 134

Disintermediation Cost-Benefit Analysis Short-term Long-term 134

Harvard Business Review

SEPTEMBER 27, 2016

The challenge is obvious: the quickening pace of technological change has shrunk the shelf life of skills acquired by today’s university graduates to just a few years. HBR: Companies have two options to meet talent shortages—they can look to an external labor market, or they can focus on developing their internal labor market.

Skills 8

Skills Company Core Competence Career 8

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

B2B 8

B2B AIDAS AIDA Disintermediation 8

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 13

Marketing Brand Advertorial Advertising 13

Harvard Business Review

DECEMBER 7, 2012

Who among us has not felt the stirrings of super-market rage as we crisscross the fluorescent-lit maze of shelves, our shopping carts banging together as we search for a single palatable salami? This is a problem good marketing can solve. And yet, with this tremendous access and disintermediated channel, what have we gotten?

Marketing 12

Marketing Disintermediation Brand Real Estate 12

Mike Cardus

DECEMBER 13, 2020

More effort and work to gather employee experience , voice of customer data, and systems to collect disintermediated people data – and share the macro effects then use micro-actions to make change and adust (much of this is using scaled technology) Managerial-leadership will become more distributed.

Disintermediation 114

Disintermediation Short-term Maturity Case Study 114

Harvard Business Review

MAY 13, 2013

As I''ve written in my previous two blog posts, our first inclination is usually to play down the potential impact of a new technology. We wouldn''t dream of going backwards on any of the new technologies, from a laptop to a typewriter, from a mobile phone to a rotary one, from email to an answering machine. So let''s behold them.

Disintermediation 8

Disintermediation Hotels Airlines Travel 8

Harvard Business Review

AUGUST 15, 2016

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. They contribute tremendous value to their organizations through their market insights and direct communication channel with customers. Great brands avoid selling products.

Brand 8

Brand Disintermediation Price Long-term 8