Harvard Business Review

JUNE 27, 2017

Executives should also be wary of how AI increases the dangers of brand disintermediation. When asked about the meaning of life, she might respond, “I find it odd that you would ask this of an inanimate object.” The Curious Incident of Brand Disintermediation.

Brand 14

Brand Disintermediation Ethics Technology 14

Harvard Business Review

MAY 13, 2015

Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the disintermediated MSO. Think of HBO Now, a standalone service that consumers can access over the web, without a cable subscription. Connecting the dots.

Brand 8

Brand Disintermediation Media Metrics 8

Skip Prichard

JULY 26, 2021

Own and disintermediate the customer relationship. This disintermediation of the customer account control is a hallmark of digital giants. . Foundational attributes include decision making, demeanor, goals and objectives, policy and actions, motivational approach, performance expectations, and execution style.

Disintermediation 135

Disintermediation Cost-Benefit Analysis Short-term Long-term 135