N2Growth Blog

APRIL 29, 2021

We are witnessing the creation of an entirely new paradigm, a fierce wave of technological innovation boosting generations of new businesses and business leaders. The pace of technological applications and innovations has increased significantly in recent years. Innovation is doing new things.” – Theodore Levitt.

Technology 269

Technology Innovation Levitt Supply Chain 269

Harvard Business Review

NOVEMBER 18, 2015

Christensen and two co-authors revisit where disruption theory stands today in a new HBR article, “What Is Disruptive Innovation?” Finally, fringe markets like hackers or students can put up with the limitations that often characterize early versions of disruptive ideas.

Disruptive Innovation 8

Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

JUNE 1, 2011

Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." Levitt analyzed the fall of the railroads, and notes that the railroads "assumed themselves to be in the railroad business rather than in the transportation business. Certainly not.

Levitt 15

Levitt Mass Marketing Simon eBook 15

Harvard Business Review

JANUARY 26, 2015

While working with a huge Russian hydrocarbon company in Texas last year, our innovation conversation quickly zeroed in on customers. The innovation roadmap was hauled out and reviewed less in the spotlight of global opportunities than the cold reflection of domestic politics. State satisfaction mattered more than market disruption.

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8

Harvard Business Review

MAY 6, 2014

Most growth-related decisions in management are made this way because managers do not have data that reliably predicts how new customers will react to their offerings or how any customer new or old will react to innovative offerings. Disruptive innovation practitioners have just such a tool for reliably predicting customers’ behavior.

Disruptive Innovation 11

Disruptive Innovation Levitt Innovation Tools 11

Harvard Business Review

SEPTEMBER 24, 2013

In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. Disruptive innovation Global business' Every time a customer buys a product, they are trying to do a job that brings some value to them – and not necessarily what the product says on the label.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

MAY 19, 2015

This insight resonates with our work on disruption across industries: disruptive innovations create new systems or “value networks” that eventually displace the old ones. The second has to do with scope.

Strategy 8

Strategy Levitt Energy System 8