How Netflix Expanded to 190 Countries in 7 Years
Harvard Business Review
OCTOBER 12, 2018
By 2017 it was operating in over 190 countries, and today close to 73 million of its some 130 million subscribers are outside the U.S. In the second quarter of 2018, its international streaming revenues exceeded domestic streaming revenues for the first time. Netflix did not try to enter all markets at once.
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