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Strategy Driven
DECEMBER 21, 2021
Mobile marketing is one of the most critical aspects of digital marketing. Social media applications like TikTok, Facebook, and Instagram are the most used apps in the world today and you see more information about the download rates of 2021’s most popular apps here. Best practices for mobile marketing for online businesses.
Strategy Driven
JANUARY 28, 2023
Using high-quality images in your marketing efforts is essential for building trust with your audience and presenting a professional image. Photos are a powerful marketing tool that can help businesses capture the attention of their target audience and effectively communicate their message.
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Strategy Driven
AUGUST 18, 2021
It proves that technological developments are the need and requirement of every business unit, especially marketing. It wouldn’t be an exaggeration to consider the marketing department the most crucial one for the business. CDP Marketing Cloud. Personalization.
Strategy Driven
OCTOBER 7, 2021
Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. Let’s now look at the 6 effective digital marketing tips for entrepreneurs.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Strategy Driven
APRIL 1, 2020
Brand leaders and marketers are online continuously trying to figure out the Rubik’s Cube that is online marketing. For years, marketers have been following the same protocols to build their client base with mixed results. Account-based marketing has breathed new life into the marketing strategies of many companies.
Strategy Driven
APRIL 22, 2021
Many businesses have identified the opportunity and are working to strengthen digital marketing activities. The way in which we used to market traditionally is changing, in all areas. The way in which we used to market traditionally is changing, in all areas. And how are you prepared? Changes across all areas.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.
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But it also means your business needs to hire and retain talented people in a highly competitive market. Download the whitepaper to learn more. Analysts from Goldman Sachs to McKinsey are predicting a robust post-pandemic recovery. This is great news. Make diversity & inclusion a cultural pillar and a business strategy.
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