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How To Tell The Difference Between a Boss and a Leader (Explained in 5 Minutes)

Terry Starbucker

PS: You can download my free “Bosses Vs. Leaders” poster here. Thanks to the organizers of the event, I’m happy to be able to share my presentation with you (here is the link if you don’t see the embed: [link] ). Leadership'

Download 378
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On Being an Entrepreneur Mom: The Inside Story

Let's Grow Leaders

Seb (8) is the self-declared Chief Marketing Officer (he loves to say CMO)… he tells everyone he meets about how I can help them become better leaders. P.S. If you’re interested in leadership and parenting, you can also download our FREE ebook, A Parent’s Guide to Leadership from the sidebar.

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Five Ways Leaders Unintentionally Sabotage the Team and One Way Forward (Alli Polin)

Let's Grow Leaders

Click on the image to visit Karin’s store and download the book she co-authored with Alli free. Alli and I really got to know one another through our collaboration around two projects: the Energized Leadership book and our e-book A Parent’s Guide to Leadership (available for free download here). Winning Well Connection.

Team 411
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The Increase in Global App Downloads Means That Mobile Marketing Should Not Be Neglected

Strategy Driven

Mobile marketing is one of the most critical aspects of digital marketing. Social media applications like TikTok, Facebook, and Instagram are the most used apps in the world today and you see more information about the download rates of 2021’s most popular apps here. Best practices for mobile marketing for online businesses.

Download 101
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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The Role of Visuals in Marketing: Photos Edition

Strategy Driven

Using high-quality images in your marketing efforts is essential for building trust with your audience and presenting a professional image. Photos are a powerful marketing tool that can help businesses capture the attention of their target audience and effectively communicate their message.

Marketing 116
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This Might Not Work! Start anyway. Poke the Box.

Leading Blog

The box,” writes Godin, “might be a computer or it might be a market or it might be a customer or it might be your boss. As you might expect from Godin, Poke the Box: The Workbook is available as a free download on the Domino Project web site. * * *. Poke the Box is about seeing what happens. When you do this, what happens?

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Going to Market Smarter in the New Economy

Download the report today to discover more! In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. Download now! That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.