Lead Change Blog

JULY 8, 2019

Rogers categorizes coworkers into five groups, according to how they deal with accepting new ideas: The innovators are always in for a new idea and are quick to adopt; often also quick to drop an idea in favor of a new, more attractive looking idea. If an early adopter adopts an idea, it’s been thought through.

Early Adopters 268

Early Adopters Early Majority Rogers Resistance 268

Eric Jacobson

MAY 19, 2014

Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change.

Early Adopters 66

Early Adopters Early Majority Influence Advice 66

Eric Jacobson

FEBRUARY 14, 2014

Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change.

Early Adopters 55

Early Adopters Early Majority Influence Advice 55

Harvard Business Review

AUGUST 8, 2017

We began selling this new smart fan option and had several thousand excited early adopters. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M.

Products 10

Products Productivity Early Adopters Software 10