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The costs are clearly high, but companies with products that tend to generate early buzz seem to do very well. But a new study shows that no amount of buzz, excitement or firstmover'sadvantage will lead a product to sustained growth. At least that is the conventional wisdom. Success begets success.
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In France and India, for example, homegrown leaders offer local-language video content, thus depriving Netflix of first-moveradvantage. and Netflix has managed to make inroads into even those markets where Prime arrived first. Furthermore, strong competition in streaming already exists in many countries.
In France and India, for example, homegrown leaders offer local-language video content, thus depriving Netflix of first-moveradvantage. and Netflix has managed to make inroads into even those markets where Prime arrived first. Furthermore, strong competition in streaming already exists in many countries.
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