Leading Blog

APRIL 24, 2019

In the same way, digital disruption is not about the technology as much as it is about how companies can make their way through the new competitive environment they find themselves in. Digital disruption is more about the people than it is the technology. The authors introduce the concept of digital maturity. Next is digital literacy.

Maturity 312

Maturity Organization Technology Early Adopters 312

Strategy Driven

APRIL 1, 2020

Brand leaders and marketers are online continuously trying to figure out the Rubik’s Cube that is online marketing. For years, marketers have been following the same protocols to build their client base with mixed results. Account-based marketing has breathed new life into the marketing strategies of many companies.

CRM 50

CRM Marketing Marketing Strategy Software 50

The Horizons Tracker

MARCH 14, 2023

In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. In an age of smartphones, AI, and genetics, it seems crazy to think that the record sums invested in technology aren’t making more of an impact. in 1992.

Innovation 123

Innovation Audience Technology Early Adopters 123

N2Growth Blog

APRIL 29, 2012

” If you read this article it would lead you to believe blogging is in decline and on it’s way out as a marketing tool. When a new industry surfaces, the early adopters (first-movers) set-up shop, validate proof of concept, carve out their niche, and build very strong, if not in some cases, category dominant brands.

Blog 353

Blog Early Adopters Niche Marketing Magazine 353

The Horizons Tracker

JUNE 16, 2022

The firms were chosen in part due to their propensity to be early adopters of technology. By 2010, around 75% of the sample had adopted some form of predictive analytics, although most of these firms only used the tools sporadically, despite higher intensity use being linked with greater returns.

Early Adopters 78

Early Adopters Sample Deming Objective 78

The Horizons Tracker

MAY 10, 2021

The laggards are generally suffering from outdated technology, poor data quality, and a lack of internal knowledge. Globally we’re seeing IT decision-makers turn to these technologies to improve efficiency and customer satisfaction.

Early Adopters 81

Early Adopters Outsourcing Long-term Report 81

Strategy Driven

MAY 9, 2024

In addition to writing, she works as a digital media consultant and content marketer, driving online traffic for her clients. She’s always looking to advance her skillset and believes strongly in the early adoption of new technology.

Operations 77

Operations Working Capital Management Finance 77

Harvard Business Review

OCTOBER 31, 2024

State uncertainty occurs when managers lack sufficient information to predict market trends and changes. Should you take the leap as an early adopter, or is it wiser to wait and observe? Managers experiencing this type of uncertainty face challenges in understanding AI’s current capabilities and potential developments.

Uncertainty 23

Uncertainty Early Adopters Management Benchmarking 23

Skip Prichard

OCTOBER 8, 2020

Ageless startups are organized to help people contribute their ideas and skills to markets and communities they are passionate about. Communities and markets that people love and respect will be under significant pressure to reinvent themselves. What marketing techniques are important to consider?

Entrepreneur 140

Entrepreneur Education Learning-by-Doing Marketing 140

The Horizons Tracker

JULY 7, 2019

Seldom has a generation attracted quite so many comments and stereotypes as millennials, but perhaps the most enduring is that they’re digital natives, who on account of growing up surrounded by technology, they are instantly at home with the latest gadgets and technologies in a way that older generations simply are not.

Early Adopters 61

Early Adopters Technology Advertising Resistance 61

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. That’s not our market position, so we don’t need to worry about it. DAVID: Yeah.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Eric Jacobson

NOVEMBER 11, 2021

The Scale – Expanding potential through technology, delegation and partnership. The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. The Launch – Deep-diving into prototyping and getting the venture moving. The Money – Securing cash and backing. Self-awareness is also paramount.

Entrepreneur 65

Entrepreneur Succession Self-aware Storytelling 65

Eric Jacobson

MARCH 25, 2021

The Scale – Expanding potential through technology, delegation and partnership. The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. The Launch – Deep-diving into prototyping and getting the venture moving. The Money – Securing cash and backing. Self-awareness is also paramount.

Entrepreneur 65

Entrepreneur Self-aware Storytelling Early Adopters 65

Harvard Business Review

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. Blockchain technology is not well understood and subject to a lot of hype. The Marketing Impact of Near-Zero Transaction Costs.

Marketing 11

Marketing Advertising Technology Content 11

Eric Jacobson

NOVEMBER 30, 2020

The Scale – Expanding potential through technology, delegation and partnership. The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. The Launch – Deep-diving into prototyping and getting the venture moving. The Money – Securing cash and backing. Self-awareness is also paramount.

Entrepreneur 65

Entrepreneur Self-aware Storytelling Early Adopters 65

The Horizons Tracker

DECEMBER 1, 2019

The same is true for universities, as the changing demands of the labor market place intense demands on universities to respond in kind, and many report that they lack the skills among their faculty to provide the education the market demands. Lifelong learning.

Licensing 56

Licensing Education Early Adopters Course 56

Harvard Business Review

JULY 19, 2017

Core technologies such as cloud, mobility, modern applications, and networks continue to evolve. Read more from DXC Technology: Digital Transformation Is Racing Ahead and No Industry Is Immune. That’s still true. Embracing Digital Change Requires a Clear Strategic Focus. How to Become a Digital Enterprise.

Technology 8

Technology Content Market Segmentation Business Model 8

Harvard Business Review

MARCH 19, 2015

Bringing new technology and tools into your organization can increase productivity, boost sales, and help you make better, faster decisions. What can you do to increase early and rapid adoption? ” Here are some ideas for encouraging the adoption of a new technology. Choose technology wisely.

Technology 8

Technology CRM Training System 8

Harvard Business Review

DECEMBER 2, 2010

Each post will examine the challenge from a different perspective, including design, technology, urban planning and more. Today, Seth Godin examines the challenge of marketing to the world's poor. Its success will depend on the ability to create a market for the idea. Acumen creates these markets using patient capital.

Marketing 15

Marketing Mass Marketing Early Adopters Venture Capitalist 15

Harvard Business Review

JUNE 15, 2015

Different segments have different risk tolerances, ways of making decisions, and — perhaps most challenging for growing businesses — preferences for when and how they adopt innovations. Early adopters are typically younger, more willing to take risks, more eager to try new things, more affluent, and substantially less numerous.

Early Adopters 8

Early Adopters Innovation Short-term Rogers 8

Chartered Management Institute

MAY 3, 2023

How can AI and future technology aid, rather than impair, inclusion? Improving public services Finally, a short update on another area we are currently working in: CMI is partnering with the Social Market Foundation to explore how to get improved results from the UK’s public services. Catch up here.

Policies 121

Policies Article Learning-by-Doing Conference 121

Harvard Business Review

FEBRUARY 26, 2014

Innovation increasingly blurs technical and marketing distinctions between “ lead users ” and “early adopters.” In other words, managing the behaviors—and misbehaviors—of your innovation’s early adopters/lead user community may determine success far more effectively than managing its initial features and flaws.

Innovation 8

Innovation Early Adopters Management Disruptive Innovation 8

Harvard Business Review

AUGUST 8, 2017

There’s been a gold rush happening in technology these last few years, focused on the Internet of Things, or IoT. And while we’ve found customers for IoT connectivity, the number of our customers who value the new technology has been much lower than industry projections led us to believe.

Productivity 10

Productivity Products Early Adopters Software 10

Harvard Business Review

APRIL 14, 2016

Economic activities centered around online platforms, where independent sellers can offer goods or services to customers, are attracting significant consumer attention and spending, according to new data from the National Technology Readiness Survey* (NTRS), which has tracked technology behaviors and beliefs in the U.S. since 1999.

Early Adopters 8

Early Adopters Technology Survey Innovation 8

Harvard Business Review

JANUARY 31, 2013

Whether your goal is to tap this enormous, underserved market for a revolutionary new product, or to impact as many people as possible with a novel healthcare intervention , the question is the same. How can you accelerate customer adoption of the best solutions? They encourage viral marketing through early adopters.

Early Adopters 8

Early Adopters Payback Period NGO Influence 8

Harvard Business Review

JULY 12, 2017

Thus a trust and efficiency engine like blockchain technology has the potential to drive radical change in the insurance industry while improving transparency and outcomes across the entire value chain. Rather, they can become early adopters of the technology. Sponsored by DXC Technology.

Insurance 11

Insurance Industry Market Penetration Policies 11

Harvard Business Review

SEPTEMBER 26, 2011

He became an early adopter of social computing tools to communicate with employees, and in the process became a role model for adoption among his senior executive team, as well as the employee population. "And, Senior executives studied the early adopters and tracked adoption rates in monthly meetings.

Media 15

Media Productivity Products Company 15

Harvard Business Review

MAY 30, 2017

After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It works across digital channels, like Facebook and Google, to measure, and then autonomously optimize, the outcomes of marketing campaigns. Jacobi decided he’d give Albert a one-weekend audition.

ROI 14

ROI Tools Marketing CRM 14

Harvard Business Review

AUGUST 28, 2017

While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Furthermore, early AI adopters are 3.5

Survey 12

Survey Execution First-mover Advantage Technology 12

Harvard Business Review

MARCH 8, 2018

How technology is changing the design and delivery of care. Without better data, we will know little about the true effectiveness of virtual health care technologies. Traditional provider organizations need to find ways to offer these services not just at the margins of the day, and not just by small pockets of early adopters.

Health Care 8

Health Care Retail Strategy Licensing 8

Harvard Business Review

FEBRUARY 8, 2017

The middle class, long the bread and butter of consumer companies of all kinds, is shrinking as a percentage of the population in mature markets. And in emerging markets, where many consumer companies have been laying their bets for the future, growth has started to slow. In emerging markets, that number is even higher, at 90%.

Maturity 8

Maturity Advertising Marketing Insurance 8

Harvard Business Review

JULY 13, 2011

For the most part, they're using these consumer technologies at work already — often because they're better than anything the IT department can provide. Technologies available to consumers at low cost or even for free are increasingly pushing aside enterprise applications. Business Leaders Now Drive Technology Purchasing.

Technology 15

Technology Early Adopters Bottom-up Software 15

Harvard Business Review

SEPTEMBER 23, 2016

Welcome to the era of “conversational commerce,” the term for online business that’s powered by natural language technologies. The company relies on external experts for customer experience design and bot technology. Early adopters’ choices have been guided by focusing on getting customer experience right.

Company 8

Company Brand Learning Curve Merchandising 8

Harvard Business Review

APRIL 25, 2011

By 2000, Motorola's global market share had collapsed from 45% to 15%, while Nokia's had grown to a market-leading 31%. Effective execution became harder and harder, creating a vicious cycle of falling behind in the market, losing money, cancelling projects and shedding staff, all of which further damaged its ability to execute.

Supply Chain 15

Supply Chain Long-term Brand Early Adopters 15

Harvard Business Review

OCTOBER 22, 2014

Early adopters in these verticals are using the IoT to pioneer new product areas and to find efficiencies that save money or reduce demand for resources. Samsung said at its 2014 investors forum it expects the global Smart Home Device market to reach $15 billion in 2015, almost doubling from 2013’s $7.8 Australia and China.

Early Adopters 12

Early Adopters Information Technology Long-term Industry 12

Harvard Business Review

MAY 28, 2014

Firms like Deloitte have predicted robust consumer demand for smart glasses, with global adoption reaching “tens of millions by 2016 and surpassing 100 million by 2020.” But in the meantime, Google’s choices in marketing and distributing its new product get to the heart of the tension between new opportunities and existing strategy.

Strategy 10

Strategy Early Adopters Innovation Proposal 10

Harvard Business Review

JUNE 19, 2014

The smartphone market is dominated by essentially two offerings, Apple phones with the iOS operating system and Samsung/HTC/other phones running on Android OS. To win major market share where even the mighty Microsoft has struggled would take a lot. Of course, expectations were high.

Early Adopters 8

Early Adopters Public Relations Video Content 8