Early Majority Related Topics 
Lead Change Blog
JULY 8, 2019
The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing. If an early adopter adopts an idea, it’s been thought through. Who to Target.
The Horizons Tracker
AUGUST 1, 2024
A new study from Yale University reveals that when it comes to early retirement, women in China working hands-on jobs feel the mental effects more than those in office roles. The study, though focused on China, could offer insights for other countries worried about the costs of healthcare for older folks who retire early.
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Eric Jacobson
MAY 19, 2014
Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change.
CO2
NOVEMBER 30, 2011
Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The Early Majority are the next critical group needed for buy-in; they want to be convinced of an idea’s validity, importance, and acceptance, but they also don’t want to miss the boat.
Eric Jacobson
FEBRUARY 14, 2014
Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change.
Harvard Business Review
AUGUST 8, 2017
We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M. Rogers’ classic Diffusion of Innovation Theory – buy products en masse after the “early adopters.”
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