Have your organization’s former Innovators become Laggards?
CO2
NOVEMBER 30, 2011
Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The Early Majority are the next critical group needed for buy-in; they want to be convinced of an idea’s validity, importance, and acceptance, but they also don’t want to miss the boat.
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