Lead Change Blog

JULY 8, 2019

The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing. If an early adopter adopts an idea, it’s been thought through. Who to Target.

Early Adopters 268

Early Adopters Early Majority Rogers Resistance 268

Eric Jacobson

MAY 19, 2014

I''ve found this advice from authors Neil Smith and Patricia O''Connnell ( How Excellent Companies Avoid Dumb Things ) to be particularly helpful when it comes to corporate culture and changing behavior : Corporate culture is an interlocking series of expectations, rituals, and habits maintained by peer influence and rewarding adherence.

Early Adopters 66

Early Adopters Early Majority Influence Advice 66

Eric Jacobson

FEBRUARY 14, 2014

I''ve found this advice from authors Neil Smith and Patricia O''Connnell ( How Excellent Companies Avoid Dumb Things ) to be particularly helpful when it comes to corporate culture and changing behavior : Corporate culture is an interlocking series of expectations, rituals, and habits maintained by peer influence and rewarding adherence.

Early Adopters 55

Early Adopters Early Majority Influence Advice 55