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In this post I focus on one point: selecting the right change ambassadors using Rogers’ innovation theory. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The earlymajority eventually want to hook up with the new idea, but want some proof that it works before committing.
Corporate Culture Eric Jacobson on Leadership and Management' Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change.
Changing Behavior Embracing Change Eric Jacobson on Leadership and Management Explaining Change' Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change.
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