Remove Early Majority Remove Marketing Remove Objective
article thumbnail

Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

In 2014, Gartner Research, creator of the Hype Cycle for the Internet of Things, predicted that a “typical family home” could hold up to 500 smart objects by 2022. That’s a heck of a lot of objects. Analysts at Ericsson, for example, have shaved 20 billion off their early estimates. .”