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Zero to Two Billion - The Marketing and Branding Story Behind the Growth

CEO Blog

My new book was just released - Zero to Two Billion - The Marketing and Branding Story Behind the Growth. I am a marketer at heart so most of the chapters are about marketing. I self published my last book - Time Leadership - Lessons from a CEO - Using the Secrets of Leadership for Time Management.

Brand 219
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5 Ways Leaders Can Promote Themselves via Pinterest

Lead Change Blog

If you’re a leader who owns a small business, you may be wondering how you can add this tool to your marketing arsenal , and what follows is five smart ways any leader can use Pinterest to its advantage. It could be argued that Pinterest is more a form of content marketing than it is a social media platform. Tell a story.

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30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. The eBook is based on a study that PureMatter and Leadtail collaborated on. Tami Cannizzaro ( @tamicann ), Vice President, Marketing, IBM.

Brand 346
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On Being an Entrepreneur Mom: The Inside Story

Let's Grow Leaders

Seb (8) is the self-declared Chief Marketing Officer (he loves to say CMO)… he tells everyone he meets about how I can help them become better leaders. P.S. If you’re interested in leadership and parenting, you can also download our FREE ebook, A Parent’s Guide to Leadership from the sidebar.

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Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent.

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The Path to Thought Leadership

Coaching Tip

The path to thought and industry leadership must start with a solid platform. Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Next, develop a modern, marketing-oriented, up-to-date website.

PR 70
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Bookseller Leadership Mistakes

Coaching Tip

First Borders, then Barnes & Noble CEOs make the wrong leadership decisions. Tom Borders told me that they decided to hire a CEO whose experience was in retailing versus a strategic marketing expert. Booksellers, like any other business, must have Strategic Leadership to Prosper. Leadership is Already Inside You.